Privacy Policy

Papo em Ação (“we”) respects your privacy. This policy explains, in plain language, what data we collect when you visit papoemacao, why we collect it, how we protect this information, and what your rights are as a data subject under Brazil's General Data Protection Law (Law No. 13,709/2018 — LGPD).

1. Who is the data controller

The controller of the data processed on this site is Edilson Rodrigues, responsible for the Papo em Ação project, CNPJ 44.526.661/0001-20. Privacy questions can be sent to papoemacao@gmail.com.

2. How we collect visitor data

We collect information in three ways:

Data you provide to us. When you subscribe to the newsletter, send a message through the contact form, or post a comment on an article, you voluntarily provide us with data such as name and email.

Automatically collected data. When browsing, your browser sends technical information such as IP address (anonymized by measurement tools), device type, operating system, language, pages visited, time spent, and referral source.

Cookies and similar technologies. Small files stored in your browser that allow remembering preferences, measuring audience, and displaying ads. Details in the Cookie Policy.

3. What data is collected

Identification and contact data: name, email, and subject/message voluntarily sent by you.

Browsing and behavioral data: pages visited, clicks, scrolling, traffic source, device, and approximate location (city/state).

Cookies: essential cookies (site operation and recording your consent choice), analytics (Google Analytics), and advertising (Google AdSense).

We do not intentionally collect sensitive data (health, biometrics, beliefs) or data from minors under 18, and we do not request passwords, account numbers, CPF, or banking details. Never request or send this kind of information by email on our behalf.

4. How we use this data

We use the information to: deliver blog content and keep the site functioning; send the newsletter you requested; reply to your messages; understand which topics most interest readers and improve articles; display and measure ads that sustain the project; and comply with legal obligations.

The legal bases applied are consent (newsletter, analytics and advertising cookies), the performance of preliminary procedures at your request (replies to the contact form), and legitimate interest (security and site improvement, always with minimal impact on your privacy).

5. Google Analytics

We use Google Analytics 4 (Google LLC) to measure audience and understand how the site is used. The tool stores cookies with an anonymous identifier and collects aggregated browsing data. We do not send Google information that directly identifies you.

Google Analytics is only activated after you accept analytics cookies in the consent banner. If you decline, measurement cookies remain blocked (Consent Mode with analytics_storage: denied). You can also install the Google Analytics opt-out add-on.

6. Google AdSense and advertisements

This site displays advertisements from Google AdSense. Google, as a third-party vendor, may use cookies (including the DoubleClick cookie) to serve ads based on your prior visits to this and other sites. Google partners may also use cookies to measure performance and ad frequency.

You can turn off personalized advertising in Google Ad Settings or decline advertising cookies in our banner — in that case ads will still appear, but without personalization. Ads are always identified and never blend into the menu or site navigation links.

7. Data sharing

We do not sell your data. We share information only with service providers necessary to operate the site: Google (Analytics and AdSense), hosting provider, newsletter email delivery tool, and, when required, public authorities by legal obligation. Some of these providers may process data outside Brazil, always under contractual protection clauses equivalent to those required by the LGPD.

8. Data protection and security

The site is served entirely over HTTPS with an SSL certificate, which encrypts communication between your browser and our servers. We adopt restricted access controls to mailboxes and administrative tools, two-factor authentication on critical accounts, and periodic review of third-party services used.

No system is 100% infallible. In the event of a relevant security incident, we will notify affected data subjects and the National Data Protection Authority (ANPD), in accordance with the LGPD.

9. How long we retain data

We keep newsletter emails for as long as you remain subscribed; unsubscribing can be done at any time via the link in the footer of each email. Contact messages are retained for up to 24 months. Aggregated analytics data is retained according to Google Analytics policy (up to 14 months). Published comments are stored locally in your browser.

10. Your rights as a data subject (LGPD)

The LGPD guarantees you the right to: confirm the existence of processing; access your data; correct incomplete or outdated data; request anonymization, blocking, or deletion of unnecessary or non-compliant data; request data portability; obtain information about entities with whom we share your data; revoke consent at any time; and object to processing based on legitimate interest.

To exercise any of these rights, write to papoemacao@gmail.com with the subject "LGPD". We respond within 15 days. Refusing cookies carries no penalty: the website content remains fully accessible.

11. Links to third-party sites

We publish links to brokerages, banks, and partners — some of which are affiliate links that may generate a commission at no extra cost to you. By clicking, you become governed by that site's privacy policy, over which we have no control.

12. Changes to this policy

We may update this policy to reflect legal or technical changes. The last updated date at the top of this page will always indicate the current version. Significant changes will be communicated on the home page or via email to subscribers.

13. Contact for privacy questions

Data Protection Officer (DPO): Edilson Rodrigues — CNPJ 44.526.661/0001-20.
Email: papoemacao@gmail.com
WhatsApp: (61) 99176-8467
Or through our contact page.